In the modern world, the power of social media is undeniable. Last year, for example, Facebook reached a staggering milestone as one billion people used the site in a single day, while there are now more than a billion accounts registered on Twitter as well. This provides businesses with the ability to reach people all over the world.
However, as all good social media professionals or search engine consultants will tell you, the power of social extends into other marketing avenues as well, including SEO. Therefore, it is crucial to have access to the best tools in order to optimise campaigns in an optimum manner, as well as implement changes and updates quickly. So here are three of the best up and coming social media tools, to make your life easier.
With the likes of Instagram, Tumblr and Pinterest becoming increasingly popular in recent years, it is clear that the future of social media is visual. Curalate helps brands to manage and make sense of the 2.6 billion images that are shared every day, through image recognition software and a range of other tools.
"If a picture is worth a thousand words, Curalate makes brands literate," says Josh Constine in a feature for TechCrunch. "There are plenty of tools that take care of part of the visual commerce process, but Curalate's strategy is to roll them all together in an easy to buy monthly SaaS subscription."
Cyfe is marketed as an all-in-one business dashboard and it allows companies to keep track of social media accounts, marketing, analytics and various other pieces of business data. Through the use of widgets, you can pull information from sites as diverse as Twitter, Facebook, LinkedIn, Instagram, Google and WordPress.
The social media dashboard allows you to view demographics, track brand mentions and keep up to date with followers across accounts, while the marketing dashboard will impress any SEO company or full service agency with its ability to monitor various marketing channels. Best of all, it's completely free to get started.
In simple terms, Babbly is a sharing tool, designed to increase the reach of your content, across multiple social media platforms. Through just one click, you can share your content to Facebook, Twitter and LinkedIn, and by taking advantage of the extensive Babbly network, you can reach internet users quickly.
"Babbly is a social sharing tool that boosts your content to reach viral status," says Brian Hughes, a digital marketing expert, writing for the Huffington Post. "Set the number of shares your URL deserves, select a post category, add a simple description for the post, and watch as your URL reaches a huge and diverse audience."
Image Source: business2community.com