Search Advertising

Let your people find you

Search advertising is the quickest way to build revenue and exposure for your website and brand. Internet users using search engines are “in demand mode” and are actively looking for products & services you can provide right now. Our search marketing solutions will allow your business to tap into this lucrative, pre-qualified audience.

Advertising on search engines will provide you with targeted visitors to your site within days and you control everything: budget, ad copies, countries targeted and much more.

  • First of all, we will assess your requirements and website and provide a bespoke strategy. This will include keyword research and selection, traffic projections (to help decide on your budget and get an idea of your audience’s size), and competitors’ activity analysis. We will then come up with a strategy that fits your objectives and budget.
  • Secondly, we will set up everything for you: account and campaigns creation, tracking codes, or re-structure of current campaigns so that your activity can start bringing results right from the beginning.
  • Finally we will agree on reporting frequency and KPIs in order to keep track of performance.

So What Is The Process Of A Search Marketing Strategy?

It's all about keywords
In-depth keyword research is the starting point of all our Search Marketing strategies. Understanding how your audience(s) find your site on search engines, what search terms they are using and what questions they're asking to find your product or services are key elements to compile the right keyword lists for your campaigns.

For Search Advertising to produce the right results for your business, we'll make a point to work out your Cost Per Acquisition (CPA), based on your KPIs. This is a crucial part of search as it will help us optimise your campaigns with your metrics in mind, ensuring that your results fit with your overall goals.

Once a search marketing strategy is in place, this is only the beginning of the journey. To ensure that users coming to your website via the PPC channel convert, we'll have to not only constantly optimise your campaigns, but also your website's landing pages. Learning what people do on your website is key to your campaign's success.